Evaluation Q1: Challenging Conventions of Social Groups and Issues

Talking points scripted and audio clips edited together by Youssef Zine
Reading, conversational ad libbing and upload by Adrian Harder Gerbrand
Uploaded by Adrian Harder Gerbrand

Evaluation Q3: Engaging with the audience

Slides written by Adrian Harder Gerbrand and Youssef Zine

Distribution researched by Youssef Zine

Researching target audience by Adrian Harder Gerbrand

Upload by Youssef Zine

Evaluation Q2: Branding

Slides written by Adrian Harder Gerbrand and Youssef Zine

Uploaded by Youssef Zine

Evaluation Q4: Integration of Technology

Dialogue provided by Faaiza Feroz, Adrian Harder Gerbrand and Youssef Zine

Scripted and researched in equal parts by Faaiza Feroz, Adrian Harder Gerbrand and Youssef Zine

Edited and uploaded by Adrian Harder

Success of Products

Filmed by Youssef Zine

Edited by Adrian Harder Gerbrand

Focus group assembled and questioned by Adrian Harder Gerbrand, Youssef Zine and Faaiza Feroz

Link to Official Website

Link

The hyperlink above shows our completed website.

BETA Short Film

Recording Gameplay

We recorded gameplay using a program called Fraps. Fraps allows you to record any program at either 60, 30 or 24 frames per second.  Our film was at 24 fps, so we recorded at 24 but the higher fps amounts can be used if wanting to share gameplay with a smoother video.

 The issue with fraps is that footage was recorded raw and uncompressed, creating huge file sizes. 20 minutes of gameplay totalled about 31GB. To deal with this we compressed the footage with MacX HD, and converted it to the mp4 format. this allowed us to take 10GB videos and make them 300MB with no noticable reduction in quality, although the film was exported at 720p as opposed to the original 1080p.

Compressing the files allowed us to move the files quickly as well as import it to iMovie.

BETA Postcard

Costume Planning

The film being a documentary, there wasn't much costume planning. However, for segments including Duncan in the fictional story, we made sure to keep his costume consistent.

We went with a simple look to make him relatable. The green sweatshirt is non-specific but still gives an air of friendliness due to the colour. The glasses, while actually worn by Duncan, added to the stereotype of the asocial gamer in that glasses are typical of the stereotype.

The headphones hanging out of the shirt breathed a modern air into the film, grounding it as a current issue and not one of the past.

Website First Draft

Faaiza was in charge of our website. None of us new how to use HTML or code, so we opted to use Wix for our website creation. Faaiza used a template for our website, and the following shows the changes from the template to our own website.

We changed the title to our production company names as well as changed the links to more appropriate titles for our pages.

The posters were changed to ones that of other films we had 'created', all fitting the theme of our production company. The colours where also changed to match the new page cp;pics

Again, colours were changed to match the new colour scheme, as well as new titles used for the news to reflect our company. Descriptions are still pending.

The development section was changed to a cast & crew section. This allows people to get to know the crew behind the piece better, and perhaps create a more personal connection with the film, or at least be more knowledgable when it comes to the intentions of it.

The social media section was more specified, giving links and names to our pages across Facebook, Twitter and YouTube.

BETA Teaser

We created a teaser trailer for the website. It is somewhat low quality due to lack of appropriate soundbites for it. We simply put soundbites over the intro of the video to give an indication of the content of the film more than the indications of the console in the intro.

Social Media Research

The 3 main social media websites we plan to use are Facebook, Twitter and YouTube. Each provided unique ways in which to promote the film.

Facebook allows you to create a page that functions essentially the same as an account. It can be linked to your personal Facebook account, and lets you swap between the two for commenting or posting. What Facebook allows users to do is "boost" posts, through paying for promotion which would advertise posts on other user's walls without them having liked the page. This will then be displayed as an "advertised post". This allows for fast and easy promotion, usually targeted to people with similar interests, allowing us to reach our target demographic in promotion through Facebook's own promotion algorithms.

Twitter functions in much the same way as Facebook as tweets can be promoted, and seen on people's feeds as "Promoted Tweets". Tweets differ from the Facebook as they have more brevity to them with a character limit. This means less detailed tweets would reach our target demographic, but their forced brevity would mean our tweets would more likely be read by the target demographic.

YouTube offers less options for promotion, instead it promotes publicity through popularity. These videos can still be found specifically through categories like #Gaming on YouTube. This promotion through popularity would mean we would have to tag key words associated with our production to boost popularity. The format means that we can only upload videos, and so can not be a main promotional format, but rather used to host promotional videos or the videos themselves. Ad revenue from the videos would also provide extra revenue for the production company.

Creation Process Pictures

Part of the production process was taking pictures for the postcard and poster. At the same time we also filmed our 5 second intro to the film. We took multiple angles for both so we could find the one we wanted in the editing process.

This show was part of our filming process. This photo in particular was for our focus pull on the mug after Duncan sets it down. We were setting up the shot so it would be in focus when it was set down.

We also took brief breaks to review our subject matter.

And after filming we begun the editing process.

Postcard Production Process

We used Photoshop as our editing program for our poster.

We started with a simple, thematic background.

We layered our title on top.

We then used the magic wand tool to crop one of the photos of the controller we took.

Then we added in our credit in the bottom right corner. 

We then added nominations to it to give it the impression of a film submitted to a film festival

We added social media icons to show its availability on the internet.

We then coloured the letters to match the colours of the controller

Poster

We've created a poster for our short film. The iconic controller as a symbol of our documentary, similar to that of Indie Game: The Movie.

The poster is vary basic and is not meant to convey more information than simply that it is about games in one form or another. This mystery about it is what will attract people to watch the film.

First Draft of BETA

This is the first draft of our video. While what it is lacking can simply be blamed on it being incomplete, there are a few things that we want to change. The video is lacking in variance. The interview shots are all fairly simple and lack any backing tracks. This makes the video relatively unentertaining to watch. 

We hope to make the interviews easier to watch with a backing track that will stay constant throughout, as well as breaking up the videos with some gameplay footage or footage of Duncan. This will help to keep the audiences attention, and no longer be visually bored. The backing track would need to be something simplistic and not too distracting. We are hoping to find something in the iMovie sound effects, but with failure to do that we will have to search online for it. The gameplay footage will have to either be recorded ourselves or taken from footage on the internet. Footage with Duncan will have to be filmed if the B-roll does not have anything sufficient, and so finding alternatives is preferable, but we will do whatever we feel is most effective.