Social Media Research

The 3 main social media websites we plan to use are Facebook, Twitter and YouTube. Each provided unique ways in which to promote the film.

Facebook allows you to create a page that functions essentially the same as an account. It can be linked to your personal Facebook account, and lets you swap between the two for commenting or posting. What Facebook allows users to do is "boost" posts, through paying for promotion which would advertise posts on other user's walls without them having liked the page. This will then be displayed as an "advertised post". This allows for fast and easy promotion, usually targeted to people with similar interests, allowing us to reach our target demographic in promotion through Facebook's own promotion algorithms.

Twitter functions in much the same way as Facebook as tweets can be promoted, and seen on people's feeds as "Promoted Tweets". Tweets differ from the Facebook as they have more brevity to them with a character limit. This means less detailed tweets would reach our target demographic, but their forced brevity would mean our tweets would more likely be read by the target demographic.

YouTube offers less options for promotion, instead it promotes publicity through popularity. These videos can still be found specifically through categories like #Gaming on YouTube. This promotion through popularity would mean we would have to tag key words associated with our production to boost popularity. The format means that we can only upload videos, and so can not be a main promotional format, but rather used to host promotional videos or the videos themselves. Ad revenue from the videos would also provide extra revenue for the production company.