The colours used are desaturated, connoting a sad or serious tone to the film. The tagline of the film poses a question relevant to the film, building on the mystery of the plot. The symbolism of the old woman with the young girl mixed with the tagline connotes the idea that one is guilty of something, most likely the old woman, which effects the other. Aside from the characters, there is very little in the fore and back ground.. This makes clear that they are the only focus of the film, possibly making the genre of this film a character drama. The postcard is primarily visual, with minimal text. The focus is supposed to be on the the two characters, and they are the ones who give the most information, which ironically is very little to build up the mystery.
The genre conventions seem to be geared more towards a serious drama, as the sense of mystery is not part of a crime thriller or horror film, but purely the personal and emotional mystery of the two characters. The postcard also has an award on it to show it was nominated in the Heartland Film Festival. The only real star appeal is the narration by Jacqueline Bisset, who is big enough to have a very prominent credit in bold red font.
The postcard gives the impression that the short film it has a low production value but is still high quality in all other regards.Overall the postcard sells the film well, communicating exactly what genre and style it is without misleading anyone. The postcard is not particularly provocative or offensive, and so does not detract anyone from it. Interest is build completely positively while not conveying a completely positive tone.
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