The colours in the postcard for the offering are mainly dark, which are mainly purple, with the exception of the bright yellow headlights. The bright lights serve to obscure the actual subject. The dark colours connote the idea of fear, isolation and abandonment. The lights of the car are not warm or inviting, but rather intrusive and foreboding. The main figure is a man in distress on his knees in front of a tree stump. The images are all represented photographically, with all the images being very real. The images are not the main form of communication in the postcard is not the image, but rather the text which serves as a mini-blurb to summarise without giving too many details away what the short film is about.
The conventions of mystery as well as the dark tone of the postcard point towards a horror or thriller genre for this short film. The short film boasts nomination at Palm Springs Shortfest, NY Shorts Fest and even winning at Roho Film Festival. The awards are a major part of the marketing, as they take up a one fifth of the screen. Attention is mainly gained through the mystery of who the man is and what is causing him distress. The text on the side also gives very little information other than that there is an element of the supernatural. The tagline is extended and is not there for the sake of remembrance but purely information and building of intrigue.
The postcard implies the production budget was not the equivalent of a hollywood production, but the quality and professionalism is high and suggests a high quality short film. The postcard is effective in conveying the genre and builds enough interest without giving much of the plot away. The post card is very effective at what communicating what it is with no misconceptions while at the same time also failing to offend anyone in almost anyway.
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